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Carter Frank

Chief Operating Officer
With more than 30 years of deep and well-rounded experience in the hospitality and food/beverage industries, Carter Frank brings a comprehensive perspective to PEG Hospitality Group. As Chief Operating Officer, he oversees the day-to-day operations of the group’s 25-plus hotels and the corporate teams that service them, while strategically scaling best-in-class processes to meet the needs of the organization’s rapid growth.
Having grown up immersed in the hospitality industry and working alongside his parents and grandparents who owned and operated Pearson Enterprises hotels, Carter developed a passion for hotel management early on. After graduating with a finance degree from The University of Utah, Carter successfully built, grew, and managed his own restaurant for several years before deciding to transition back into the growing hospitality management business with his cousin Graydon Pearson.
After becoming COO of what would eventually become PEG Hospitality Group in 2015, Carter played a key role in strategically expanding the company’s modest 6-property portfolio by 20 more properties in a matter of 4 short years. With a focus on maximizing performance by refining systems, leveraging technology, evaluating markets, managing revenue, and working with regional managers to execute strategies at the highest levels, Carter continues to build strong partnerships with major brand operators and consistently earns the company prestigious awards like Hilton New Business of the Year.
While Carter finds great satisfaction in seeing properties perform well, his greatest reward resides in helping people grow. “Promoting from within, helping people learn, flourish in new roles, and continue to advance professionally is something I love to see,” he says. Those who know and work with Carter say his hands-on, people-centered approach to leadership continues to positively motivate PHG’s 900-plus associates today.